Privacy Policy

Last updated: 2026-04-16

At Hobby & Fritid (https://hobbyofritid.se), we respect your privacy. This Privacy Policy explains how Digital Konsulterna Sweden AB, company registration number 559172-8562, processes personal data in connection with your visit to hobbyofritid.se, when you contact us, or when you use our services.

1. Data Controller

The data controller responsible for the processing of personal data on this website is:

Digital Konsulterna Sweden AB
Company registration number: 559172-8562
Address: Malmskillnadsgatan 44a, 111 57 Stockholm
Email: marketing@dk.se

2. Personal Data We May Process

We may process the following categories of personal data:

Contact details such as name and email address if you contact us.
Technical information such as IP address, browser type, device, language, time zone, and approximate geographic location.
Usage data, such as which pages you visit, how long you stay, and which links you click.
Information you voluntarily provide in messages or forms.
Information related to affiliate links, clicks, and referrals to external advertisers or retailers.

3. How We Collect Personal Data

We collect personal data:

when you visit and use Hobby & Fritid
when you contact us by email or form
through cookies and similar technologies, where used
through analytics, statistics, and affiliate platforms that register clicks and traffic

4. Purposes of Processing

We process personal data in order to:

operate, provide, and improve the website and its features
analyze traffic, user behavior, and website performance
manage inquiries and communication with visitors
track clicks on products, offers, and affiliate links
prevent misuse, errors, security incidents, and fraud
comply with legal obligations

5. Legal Basis for Processing

We process personal data based on one or more of the following legal bases under applicable data protection law:

Legitimate interests – to operate, secure, analyze, and improve the website and to monitor affiliate traffic and usage.
Consent – where your consent is required, for example for certain cookies or tracking technologies where applicable law requires consent.
Contract or steps prior to entering into a contract – if you contact us for a partnership or service-related purpose.
Legal obligation – where processing is necessary to comply with applicable law.

6. Cookies and Similar Technologies

Hobby & Fritid may use cookies and similar technologies to enable website functionality, measure traffic, understand user behavior, and improve the user experience. Where non-essential cookies are used, they will, where required by law, only be activated after you have provided consent.

In many cases, you can control cookies through your browser settings or through the cookie solution displayed on the website.

7. Affiliate Links and Third-Party Services

Hobby & Fritid may contain affiliate links to external stores, advertisers, and partner networks. If you click such links, third parties may process personal data in accordance with their own privacy policies. We are not responsible for the content, processing activities, or privacy practices of external websites linked from our site.

We may also use third-party services for analytics, advertising, statistics, hosting, security, or embedded content. Such providers may process personal data on our behalf or, in some cases, as independent data controllers.

8. Sharing of Personal Data

We may share personal data with:

IT and hosting providers
analytics and statistics providers
affiliate networks and advertising platforms
public authorities where we are legally required to do so
other service providers that help us operate Hobby & Fritid

We do not sell your personal data as a standalone commercial asset.

9. Transfers Outside the EU/EEA

Some of our service providers or partners may be located outside the EU/EEA. If personal data is transferred to a country outside the EU/EEA, we aim to ensure that the transfer takes place in accordance with applicable data protection rules, for example based on an adequacy decision by the European Commission or other appropriate safeguards.

10. Retention Period

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, or for as long as required by law. After that, the data will be deleted or anonymized where possible.

Contact details are normally retained as long as necessary to handle your inquiry.
Technical and statistical information is retained in accordance with our internal routines and the settings of the relevant service.
Information that must be stored by law is retained for the period required under applicable legislation.

11. Security

We implement reasonable technical and organizational security measures to protect personal data against unauthorized access, loss, alteration, or other unlawful processing. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Your Rights

Under applicable data protection law, you may have the right to:

request access to the personal data we process about you
request rectification of inaccurate data
request erasure of your data
request restriction of processing
object to certain processing activities
request data portability where applicable
withdraw consent at any time where processing is based on consent

To exercise your rights, please contact us at marketing@dk.se.

13. Complaints

If you believe that our processing of your personal data violates applicable data protection law, you have the right to lodge a complaint with the competent supervisory authority. In Sweden, this authority is the Swedish Authority for Privacy Protection (IMY).

14. Children's Privacy

Hobby & Fritid is not specifically directed to children, and we do not knowingly collect personal data from children without an appropriate legal basis or required consent where applicable.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be published on https://hobbyofritid.se. The date of the latest update is stated at the top of this page.

16. Contact

If you have any questions about this Privacy Policy or our processing of personal data, please contact us:

Digital Konsulterna Sweden AB
Company registration number: 559172-8562
Address: Malmskillnadsgatan 44a, 111 57 Stockholm
Email: marketing@dk.se
Website: https://hobbyofritid.se